Eftsure has been recognised at the 2025 MYOB Acumatica Partner Awards, taking home the New App of the Year award at a ceremony held in Melbourne celebrating the MYOB mid-market partner ecosystem.
The awards bring together partners and technology providers from across Australia and New Zealand to recognise organisations delivering meaningful impact for mid-market businesses through innovation, service, and collaboration.
For Eftsure, the recognition reflects growing demand for stronger payment verification controls as businesses continue to face increasing levels of payment fraud risk.
Supporting safer payments in the MYOB ecosystem
The New App of the Year category recognises emerging applications delivering value to MYOB Acumatica customers. Eftsure was recognised for its secure payment verification platform, which helps businesses confirm supplier banking details before payments are made, reducing the risk of payment fraud.
Payment redirection scams and supplier impersonation attacks remain one of the most common forms of financial fraud affecting finance teams. As organisations adopt cloud ERP platforms like MYOB Acumatica to manage critical financial workflows, integrating trusted verification controls directly into those systems is becoming increasingly important.
Eftsure's integration with MYOB Acumatica helps finance teams strengthen payment security without adding unnecessary manual work. By embedding supplier verification into existing workflows, the solution supports stronger controls while maintaining the efficiency businesses expect from modern ERP platforms.
Recognising partnership and innovation
The MYOB Acumatica Partner Awards celebrate the organisations that help mid-market businesses navigate growth and operational complexity. The 2025 awards recognised 15 winners across categories including innovation, marketing, consultancy, and customer experience.
The event highlighted the strength of the MYOB partner ecosystem and the growing role of integrated applications that extend the capabilities of the platform.
James Farrand, Head of Partnerships at Eftsure, said the recognition reflects the shared focus between MYOB and Eftsure on helping businesses operate with greater confidence.
"Being recognised as MYOB Acumatica's New App of the Year is an exciting milestone for Eftsure. Our partnership with MYOB reflects a shared focus on helping businesses operate with greater confidence as they scale.
By integrating payment verification directly into ERP workflows like MYOB Acumatica, we're helping finance teams reduce fraud risk while keeping their processes efficient and secure."
— James Farrand, Head of Partnerships at Eftsure
Building stronger financial controls for mid-market businesses
As more mid-market organisations digitise finance operations, the need for trusted verification processes continues to grow. ERP systems provide the operational backbone for many of these businesses, but protecting payments still requires dedicated controls designed specifically for modern fraud tactics.
Eftsure's recognition at the MYOB Acumatica Partner Awards highlights the growing importance of secure payment infrastructure within the broader business software ecosystem.
For finance teams, that means being able to move quickly without compromising on control. For Eftsure, it reinforces the company's ongoing mission: helping organisations verify who they're paying before money leaves the business.
For more information on how Eftsure integrates with MYOB Acumatica, read more here.
